Facebook has announced the introduction of messages objective for advertisers who want to open conversations with customers.
Businesses of all sizes can use the messages objective in combination with click to Messenger ads to generate leads, answer questions, drive transactions and offer support. This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.
The messages objective will also serve as the new home for Facebook’s existing messaging ad products and will make it easy for advertisers to drive conversations at scale. In addition to click to Messenger ads, the messages objective will also allow businesses to reengage in existing conversations using sponsored messages.
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