If you don’t have a Facebook Page, you can still create an ad. However, you can only:
- Show the ad in the right column on Facebook.
- Use a single image as your ad format.
- Use the Traffic advertising objective, which sends people to your website.
To create an ad without a Facebook page:
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Go to ad creation here.
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At the Campaign level, choose Traffic as your objective. If you don’t see traffic, click Send people to a destination on or off Facebook instead.
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Click Continue. At the Ad Set level, add details about your ad and choose your audience, placement, budget and schedule.
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Click Next.
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At the ad level, Choose Single Image as your ad format and an image for your ad.
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In the Pages & Links section, select Turn Off News Feed Ads.
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Fill in the details of your ad (such as the website URL for your ad) and then click Place Order.
While creating your ad, you can see a preview of your ad in the Ad Preview section.
Facebook recommends that your image is 254 x 133 pixels so it displays properly in the right column. For more info on image sizes, visit the Facebook Ads Guide.
Create a Facebook Page if you want to show your ad in other locations (such as News Feed), use a different ad format, or different objective.