Here is how I run Facebook conversion ads to an optin page on one of my sites.
- Set up a leads generation page on my site with an opt-in form on the page
- Set up a “thank you” page where users who click on the download button redirects to.
- Generate Facebook Pixels and add it to my site.
- Create custom conversion of website event whose URL contains or equals the URL of the “thank you” page. I create this via Facebook ad manager.
- Create Facebook Ad, select “Conversions” objective
- Select “custom conversions” from the drop down and select the “custom conversion” created earlier.
- Set the audience, budget, interest etc
- Select the Facebook page I want to use for the ad and set up my ad
- Submit the ad for approval.
That’s all.
How To View Conversion Reports
If I want to view the performance, I
- Click the “performance” dropdown in Facebook ads manager and select “edit columns”
- Click on “conversions”
- Scroll down till you I the “custom conversion” I created earlier.
- Select it and click “apply” to view the reports.