Facebook Ads Manager and Power Editor Are Now Combined Into One Easy to Use Interface

Facebook has announced an exciting change to the way you create, manage and measure your ad campaigns.

Ads Manager and Power Editor are now combined into one easy to use interface called “Ads Manager,” so that it is easier to create and manage your ads in one place.

So what does this mean for you? If you’re currently using Power Editor, you won’t notice any changes with ad creation and management except the new name. If you’re currently using Ads Manager, you may notice some new features:

  • Review draft items: Every time you make a change to an ad, you must use “review the changes” under “Review Draft Items” and confirm the changes. Your changes will not be applied until you confirm the edits under Review Draft Items. If you want to delete an ad, you must also confirm the deletion through the same process.

  • New workflow for creating ads: The updated Ads Manager allows you to create a draft campaign and then later create your ad sets and ads. You can use this workflow if you’re an experienced advertiser, and you want the option to complete campaign steps out of order. You can also use the original ad creation workflow.

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