Do You Have To Be On Every Social Media Network?

(Temitope Isaac Durotoye) #1

Really, do you have to be on every social media network on the planet? The answer is point blank, NO!

Why do you have to be on every social media network by the way?

First of all, it is so much stress, it will take a large chunk of time and it is in no way effective. Like a friend of mine said, being busy does not mean you are being productive. You are simply wasting productive time.

Before you decide on what social media network(s) to register on, read this to the end.

Why should you be on social media?

Isn’t that obvious? Everyone is online!!! Lol… Hold on a minute, not everyone is online. Internet statistics show that there are about 4 billion daily active internet users in the world. At the moment, there are just over 7 billion people on earth. That means, about 3 billion people are not online. So, forget that myth that everybody is online because as you can see, not everyone is online. And you need to put this into consideration when deciding if at all you or your business should even be online. It would not make any sense, advertising your business online, when your potential clients are on the street with no access to the internet.

That being said, it is also beyond doubt that there is a huge market online at your disposal, and it would be unwise not to take advantage of it. There are over 2 billion Facebook users, over 1 billion Instagram users, over 1 billion Whatsapp users, over 500 million Twitter users, and the list goes on. These are aside other niche-specific social media networks such as Reddit, Quora, Nairaland and so on.

What does this mean?

If you are going to get access to the wealth of prospective connections you require for your business or personally, you also need to be online.

But, wait a minute…

There are hundreds, if not thousands and more social media networks that exist. You will be doing yourself no favor by trying to be on all of them.

Here is what you need to do.

Check where your audience can be found and join that network. You have no business joining a social network that does not meet your needs or connect you to the right audience. So before you join that network, ask yourself the following questions;

  1. Do you need social media?
  2. Who is your ideal audience or the kinds of people you want to connect with?
  3. How much time are you willing to spend on the network?
  4. What are you hoping to achieve with social media?
  5. Does this social media have the audience you are looking for?

By answering these questions, you will be able to decide for yourself whether you need that social media network or not.

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