Popular German car maker, Audi has tendered an apology for an advert which social media users have tagged as “insensitive”.
The advert shows a little girl standing in front of the company’s new high-performance car, the Audi RS 4 Avant and eating a banana. Some social media users have said that the advert is a sexually suggestive one.
Other users were of the opinion that there was nothing offensive or provocative about the advert, but Audi tendered an apology anyway.
In an apology to the public Audi’s Twitter statement read:
“We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign.
We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone’s feelings.
We sincerely apologize for this insensitive image and ensure that it will not be used in future.
We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case. “
Here are some of the tweets:
@Holly__Storm: Right, so for all the banally, but thankfully morally minded people saying “you need yer head lookin at” if anyone sees this as wrong etc, there’s something called cultural conditioning. You see it with things which seems mildly offensive or inappropriate, but are overlooked a
@FoxxysTweets: The problem is not with the advert or a girl eating a banana, its the friggin sickos who see a young girl eating a banana and their minds go to sex.
@DipBrig11: Apologised? How the hell us this ‘sensitive? It’s a child eating a banana. What sickos see anything else??
@Calvinroche1: I’m offended by this…how dare people not be offended by this content…utterly disgraceful…Audi should be liquidated for this behaviour